Lack of relevant skills in the digital age can limit opportunities for African countries to make the most of digital technologies and catch up.
The skills the digital economy needs range from the ability to use a mobile phone, the internet and social media to advanced skills in data analytics, app development and network management. Effectively developing these skills in African countries will require a targeted approach, addressing both supply- and demand-side challenges.
On the supply side, channels of skills development include formal education, technical and vocational education and training TVET and employer-led training. For out-of-school youth, marginalised sections of society and adult learners, access to digital and soft skills training can be expanded through non-formal TVET provided by government institutes outside the formal education system, non-governmental organisations and civil society, international organisations and the private sector.
The effective provision of digital and soft skills will require continuous professional development for TVET trainers and resources to meet the relatively high cost of teaching in science, technology, engineering and mathematics STEM and ICT. More investment in digital infrastructure is needed, as are standard-setting bodies to grade digital and soft skills and provide certification that is recognised by employers and higher education institutions.
Links will also need to be developed with the private sector. Some large manufacturers in Kenyasuch as automotive firm Megh Industries and Panessar Interiors, a furniture company, provide training on digital machinery. But these are exceptions: according to the World Business Environment Survey WBESless than half of firms surveyed across several developing countries offer any formal training to their workers.
This will need to change. On the demand side, governments can help develop digital skills by fostering a competitive domestic market and putting in place complementary policies on innovation, international cooperation, trade, technology transfer and data, foreign investment and regulatory reform, and building digital capacities.
This can generate incentives to innovate and upgrade through technological development, creating demands for skills upgrading in the digital economy. Government policies to strengthen innovation and knowledge systems can help firms develop marketing strategies, move into more sophisticated products, boost technology uptake and increase implementation and innovation.
Integrated skills and labour strategies can support skills upgrading and employment initiatives and develop the infrastructure for training programmes in digital skills. Coordinating mechanisms are needed to improve interaction and collaboration across educational and research institutes, training providers and businesses. Many have their own curricula centred on the future of the workforce, and provide training in robotics, artificial intelligence, digital fabrication, 3D printing and blockchains.
Public—private collaborations can support hubs and makerspaces that are integrated and linked with the rest of the domestic economy. The success of iHub in Kenya and Kumasi Hive in Ghana in driving innovation and skills is well documented. In a digital economy, these intermediaries can also be online platforms linking jobs with available skills.
Limited budgets mean that difficult decisions will need to be made. Some countries may choose to reorient secondary and tertiary education towards STEM subjects, while others may focus on inclusivity by fostering basic ICT skills. Complementary actions and skills strategies therefore need to be developed at country level to close, or at least reduce, the skills gap in the digital economy. The Digital Roadmap offers important recommendations on this. View the discussion thread.
Why skills development is key for digital transformation in Africa. Karishma Banga. Supply challenges On the supply side, channels of skills development include formal education, technical and vocational education and training TVET and employer-led training. Demand challenges On the demand side, governments can help develop digital skills by fostering a competitive domestic market and putting in place complementary policies on innovation, international cooperation, trade, technology transfer and data, foreign investment and regulatory reform, and building digital capacities.Marketing studies can teach individuals how to see things from the perspective of the consumer and to implement the appropriate marketing strategies.
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Courses in Marketing in South Africa Top Courses in Marketing in South Africa Read more about studying in South Africa. Related fields of study. Other options within this field of study:. Online Bachelors BAs Masters. Read More. Apply Now. Digital Skills: Retail Course - Accenture.
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Win the war for attention and secure verifiable proof of your new digital marketing capabilities with an official certificate from UCT. Those already working in a marketing role can use this opportunity to upgrade their skills to keep up with the times. There are no formal prerequisites for this course. After doing my research across various institutions, I decided to enroll with GetSmarter. The online learning environment added so much value and it was very manageable for me to complete the course, even with a toddler.
The course provides relevant industry knowledge and each module has a practical component, which can be applied to your business as you go along. Learn about digital marketing and earn an official certificate of completion from the University of Cape Town.
Assessment is continuous and based on a series of practical assignments completed online. The handbook will be made available to you as soon as you begin the course.
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Through a data-driven approach, we analyze future skills requirements and ensure all courses address this need. Students are supported at every stage of the learning journey, enabling them to thrive professionally through increased relevance, competence, and confidence. You can pay your course fees before the course starts, or you may opt for a split payment plan on courses that are nine weeks and shorter.
For courses 10 weeks and longer, there is a three-part payment plan available. To find out more about payment options please visit our Payment and Financing FAQor contact an Enrollment Adviserto find out which option you qualify for. GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities.
The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best. At the beginning of each module you'll be presented with the course content and assignments necessary for completion. You also have access to your Success Adviser who will help you manage your time, and support you with any administrative or technical queries you might have.
By improving your skills and industry knowledge, you'll have an influence on the success of your organization. Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business? Of our past students, 37 percent have received financial assistance from their employers.
You can ask for help, too. Here is a guide to show you how to request financial assistance from your employer.Upon completion of this course you will learn how to use the internet as an effective marketing channel.
Students who complete this course will be awarded credits towards the Internationally recognised Digital Marketing Professional Certification. This practical digital marketing accreditation course is taught by leading digital marketing practitioners. By taking this course you will learn how to use the internet as an effective marketing channel. This Search Engine Optimisation Professional certification program will equip you with the relevant skills and tools to optimise and maintain a successful SEO campaign.
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It explains the techniques and best practices for growing and engaging a social media audience and demonstrates how to create effective paid advertising campaigns on the key social platforms. The fundamentals of SEO and how search engines work. It explains why it is vital to align SEO objectives with overarching business objectives and how to use keyword and competitor research to build an SEO content plan that brings the right kind of visitors to a website.
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The module also covers how to use metrics to capture, track, and measure website activity to develop deeper insights. The fundamentals of web analytics and the associated legal responsibilities and best practices concerning data collection, consent, and privacy that enable a digital marketer to draw actionable conclusions from website or marketing channel data.
It covers setting campaign goals to analyze performance and analyze customer conversion journeys.Learn the fundamentals of digital marketing, and help grow your business or career. Master the basics of digital marketing with our free Interactive Advertising Bureau-accredited course.
There are 26 modules to explore, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn knowledge into action. Getting certified shows employers that you have a clear understanding of the core concepts of digital marketing. You can also add the qualification to your CV, and easily upload it to your LinkedIn profile.
Demonstrating these qualities can help improve your chances of finding the job you want. Improving your digital knowledge can help you find a job, get promoted, or start a whole new career.
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Download and showcase your new qualification on LinkedIn and your CV. In this introduction to Analytics, we'll show you how to collect and analyse user data and turn it into actionable insights. Learn how to define and track clear goals, segment audiences and analyse data to help improve your online marketing efforts.
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Identify the right digital channels that will help you achieve your business goals and create better online user experiences. Overpeople have already gained this qualification, and are using it to develop and improve their businesses and careers.
You'll be able to download a PDF copy of the digital marketing certificate from the Fundamentals of Digital Marketing course page once you've passed the final test. Once you pass the final test, return to the Fundamentals of Digital Marketing course page to download your digital marketing certificate whenever you like. You will be able to download your digital marketing certificate from the Google Fundamentals of Digital Marketing course landing page when you've completed the course.
A progress indicator on the certification course page will show you how far you've come, and what modules you need to complete to earn your certificate. Includes Certification. Start course.
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About this course Master the basics of digital marketing with our free Interactive Advertising Bureau-accredited course. Why get certified. Improve your CV Accordion aria label closed. Find a job Accordion aria label closed. Grow your career Accordion aria label closed. Take the final exam Pass the final question exam and get certified. Intro to the Digital Garage Your digital opportunity.
From the fundamentals of Digital Marketing and the main digital channels to content marketing and copywriting, our courses cover business critical skills for digital professionals.
Cookies make our website work. Get more info here OK. Home Digital Marketing. Digital Marketing. Learn the strategies, tactics and tools needed to be effective digital marketers with our range of Digital Marketing courses available in South Africa or globally. Perfect for anyone looking to get a comprehensive view of Digital Marketing. This six-week online course will help you to solidify your digital marketing knowledge and build a real-life strategy.
Are you looking to stay up-to-date with the rapidly evolving world of digital marketing? Our classroom and online Digital Marketing courses can help.
Learn how to build a holistic and effective digital marketing strategy end to end, from research and media planning to measurement and optimisation. Do you want to attract and retain customers using content marketing? Our Content Marketing training will teach you how to produce content that gets real results.
Independent Service Rating based on 49 verified reviews. Amal Al Bahar 9 November, The course was well organized and engaging. The instructor was very knowledgeable in the subject and was clear and concise in teaching the course.
Trusted Customer 17 August, Lettie Hadley 5 March, The training was very informative, giving me a much wider knowledge of various different aspects of Digital Marketing. Our trainer was extremely knowledgeable, answering any questions and providing lots of examples and suggestions on questions we may have had. Join our newsletter. Get access to exclusive news about upcoming courses, news and community events. Your email address.
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